How can Malls Build a Successful Loyalty Program?

Malls used to be the centerpiece of consumption and urban life. The advent of e-commerce has diluted the relevance of brick-and-mortar retail. Malls are hyper-local entities with the majority of their consumers within the 20 KM radius. Hence, the growth in revenue for malls from a B2C aspect is impacted scarcely by new shoppers as […]

5 ways to get into iOS development for Beginners

Have you ever dreamed of making your own apps? If you love spending time on your phone, I’m sure you must’ve thought about what it would be like to make a viral app. Or maybe just creating something that you’re proud of, that makes a difference in the lives of a lot of people. Either […]

The STEM Stigma

stigma /ˈstɪɡmə/ noun plural: stigmas/stigmata a mark of disgrace associated with a particular circumstance, quality, or person. Over the past couple of years, the world has encountered a plethora of unforeseen challenges. Overshadowed by the glaringly obvious climate adversities and the struggle for sustenance (mental and occupational) through a global lockdown, there have been certain […]

Empathy; the ONE Thing Keeping You from Good Design

In the earlier days of my product design career, there was a recurring roadblock that I would come across that regularly made me feel quite upset or disappointed with my design, especially when it finally went into development. This roadblock, to put it shortly was that all my interface designs systems were far too visibly […]

Adding React Native to your existing iOS App

With the advent of cross-platform technologies like React Native, Flutter, Ionic, etc., it has become even more important for companies to incorporate a hybrid approach to developing mobile applications. Often product owners face a dilemma whether to develop apps the native way or to develop a cross platform app instead. Just as all things in […]

Dependency Injection in Android

What is Dependency Injection (DI)? Before answering the question, let’s split them and understand what each word means. A dependency is an object or a thing that is required by another object or a thing to function and Injection is a technique that passes the dependency to the dependent object. So, Dependency Injection is a […]

Reimagine Customer Acquisition & Engagement with Loyalty Programs

When Jet Airways failed, around April last year, it was the demise of one of the marquee Indian businesses. Their gradual decline sent a lot of their stakeholders and customers in a tizzy. There was also a small section of people who felt a great deal of anxiety during this turbulence — Jet Privilege account […]

The Rise of Phygital Retail Post COVID- 19

The heightened global lockdowns have started to create a chasm between B&M & online retail making consumers lean towards online shopping. This is not an entirely new trend. Post the advent of the internet, high-street fashion was already facing a backlash — higher discounts, the convenience of home delivery & a multitude of options to […]

Phoenix Mills expands Nhance App reach to additional centres and malls

The Phoenix Mills Limited (PML) is accelerating its India expansion of ‘Phoenix Nhance’ mobile application across other centres after its December 2020 launch at Phoenix Palladium, Mumbai and Phoenix Marketcity – Bengaluru. Compatible with Android and iOS, the Phoenix Nhance App serves as a digital extension of Phoenix Malls that brings the Phoenix experience and […]

How Unifynd Boosted Offline Coupon Conversion From 5% to 83% Using Contextual Communication

The Unifynd Story Unifynd is an enterprise SaaS retail-tech business that enables brands to manage their entire customer journey across offline and online channels. Working with retail businesses across India, they optimize the end-to-end customer journey by reducing friction and generating meaningful insights, helping brands serve customers more effectively. Founded in 2018 by Anish Jain, […]