How can Malls Build a Successful Loyalty Program?

Malls used to be the centerpiece of consumption and urban life. The advent of e-commerce has diluted the relevance of brick-and-mortar retail. Malls are hyper-local entities with the majority of their consumers within the 20 KM radius. Hence, the growth in revenue for malls from a B2C aspect is impacted scarcely by new shoppers as […]

Reimagine Customer Acquisition & Engagement with Loyalty Programs

When Jet Airways failed, around April last year, it was the demise of one of the marquee Indian businesses. Their gradual decline sent a lot of their stakeholders and customers in a tizzy. There was also a small section of people who felt a great deal of anxiety during this turbulence — Jet Privilege account […]

The Rise of Phygital Retail Post COVID- 19

The heightened global lockdowns have started to create a chasm between B&M & online retail making consumers lean towards online shopping. This is not an entirely new trend. Post the advent of the internet, high-street fashion was already facing a backlash — higher discounts, the convenience of home delivery & a multitude of options to […]

Chennai mall launches app for some post-lockdown retail therapy

Shopping in times of Covid Phoenix MarketCity and Palladium, Chennai, has come up with an app to help visitors maintain social distancing, high sanitation standards and personal safety after the lockdown. ​Nhance by Phoenix Nhance helps shoppers find their favourite stores easily and lets them check-in their bags to shop hands-free. Shoppers can earn points […]

How Unifynd Boosted Offline Coupon Conversion From 5% to 83% Using Contextual Communication

The Unifynd Story Unifynd is an enterprise SaaS retail-tech business that enables brands to manage their entire customer journey across offline and online channels. Working with retail businesses across India, they optimize the end-to-end customer journey by reducing friction and generating meaningful insights, helping brands serve customers more effectively. Founded in 2018 by Anish Jain, […]

The quintessential Phoenix Digital Experience expands across India

The Phoenix Mills Limited (PML) is accelerating its India expansion of “Phoenix Nhance” mobile application after a successful December 2020 launch at Phoenix Palladium, Mumbai and Phoenix Marketcity – Bangalore bolstering 50,000+ downloads now extending across other centers. Compatible with Android and iOS, the Phoenix Nhance app serves as a digital extension of Phoenix Malls […]